Meet Your Canadian CEBS Instructor: Brian Will, CEBS

Meet the CEBS Instructor

It’s the season of pumpkin spice lattes, strolls through fallen leaves and back to school. Now is the perfect time to contemplate your professional goals and take the next step forward in your education. Sign up for Certified Employee Benefit Specialist® (CEBS®) Online Study Group With Instructor Support to help you perform like a star student on exam day. With round-the-clock access to course content, it’s time to learn whenever and wherever you decide, no backpack required. Choose from a variety of Study Tools to learn your way.

Do you have a question about what you’re learning? Our industry expert instructors have the answers and bring their acumen and experience to you. The discussion forum is a space for you to share your insights and experiences with your professional peers to learn together.

CEBS​​ Online Study Groups are an optional educational resource designed to enhance the self-study approach. Offered over a 12-week session, Online Study Groups set a timeline for completing a CEBS course and are facilitated by established and experienced CEBS professionals. The Canadian fall session runs from September 9-November 29, 2024.

What does an online instructor do?

Your online instructor has many roles, including:

  • Designing all content and activities in your Online Study Group to help you retain knowledge and study for your CEBS exam
  • Facilitating live review sessions
  • Monitoring the discussion forum to provide clarification and guidance to learners
  • Creating discussion questions for each module and Benefits in Action Mini Case to stimulate engagement and enhance learning about employee benefits
  • Sharing their real-world experience about being a benefits professional
  • Answering questions that students submit via the discussion forum, email and private message.

A Chat With Brian Will, CEBS

Brian Will, CEBS
Associate Vice President, Group Retirement & Savings Sales
Co-operators Life Insurance Company
Instructor: RPA 2—Managing Retirement Plans Part 2


What will benefits professionals learn from RPA 2?

The CEBS designation provided me with a broader view of the industry and has allowed me to grow within the industry and better support client needs. I have also been able to make new industry contacts through discussions with other CEBS designation holders.

Are there any interesting current events, regulatory updates or industry trends related to concepts or issues your course explores?

Personally, I’m very interested in new investment trends and solutions being made available to CAP plan members. I try to tie this into the Online Study Group.

What are your best study tips for CEBS students?

Keep up with your reading. Remember, all assigned reading is testable content. Review the instructor notes in your Online Study Group and any supplementary resources. Most of all, ask questions if something does not make sense.

Why would you encourage people to earn their CEBS designation?

The CEBS designation is very recognizable in the industry. It will help you progress your career and support your clients. The continuing leaning opportunities post-designation and CEBS Compliance are also important to keep in mind.


The 12-week, fall session of the Canadian Online Study Groups With Instructor Support are open through September 9-November 29, 2024. Jump in anytime and get access to materials from previous weeks.

Do you need additional guidance on your CEBS journey? Whether you’re about to take your first step or getting close to reaching your designation, we’re here to help! Give us a call at (833) 886-3749 or email cancebs@ifebp.org.